Virtual Reality Studio
Virtual Reality is a new, rapidly evolving technology that is opening up new worlds of possibility at the operational, technical and budgetary levels. We have the experience necessary to create a product tailored to your specific needs, and will design it to perfectly fit your purposes and needs.
Our development process is characterized by constant dialogue between creativity and technology, in order to break down the elements of tomorrow's entertainment. We draw our inspiration from diverse worlds: cinema, gaming, theater and classical animation, which when brought together lead to a result greater than the sum of its parts.
You Are The Hero
We believe that virtual reality (VR) is like a dream in which you are the center. In our VR experiences you are the hero, the main character in the story. Players are active, make their own decisions and determine their destiny. So our experiences offer not only unique aesthetics and a cool narrative, but also an empowering journey.
Virtual Reality is a medium that can give everyone a meaningful experience. We design our experiences so that they are simple and fun for anyone to participate in – not just tech-savvy audiences.
Peanut Button is an independent studio, founded and run in Tel Aviv by brothers Asaf and Eyal Geva. We’ve always liked the world of gaming and animation, and at a young age we began to produce movies and games ourselves. In 2014 we established the website “Someone to Fight with”, a politically-oriented chat roulette which won high exposure in politically polarized Israel. In 2015 we began to create virtual reality experiences. We are driven by the desire to make a mark on the artistic language of the global Immersive media.
Who we are
Eyal is a graduate of the School of Film and Television at Tel Aviv University. He served as a broadcaster and radio host during his military service on “Galei Zahal”, Israel’s popular army radio station, for which he created the sketch program “Inside the Jug.” Eyal has further professional experience creating content for a number of television shows (“What Locksmith,” “The Kitzis Show”). More recently, he has fallen in love with designing virtual realities, and with writing screenplays for these wholly immersive experiences.
Asaf is a graduate of the program in Computer Science and Animation at the Hebrew University of Jerusalem and the Bezalel Academy of Arts and Design. He served in Unit 8200 during his military service in the Intelligence Corps, and has extensive professional experience in developing and programming computer games. The first virtual reality experience he created was a marriage proposal to his then-girlfriend, who is now his wife.
See our process